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Discount Tire Adds Granny Icon To Racecar |
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New TV Ad Shot In Goodyear |
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Peter Corbett
The Arizona Republic (Apr. 19, 2007 06:37 PM)
Discount Tire has gotten a lot of mileage out of its
tire-tossing granny television ad, which has been on
the air for 32 years. |
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Suzanne Starr/The Arizona Republic
Producer Keith Flickinger directs three Busch Series
drivers, David Ragan (left), Carl Edwards, and Greg
Biffle, while shooting a commerical for Discount Tire.
The drivers are all part of the Discount Tire/Roush Racing
Team. |
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Now, the Scottsdale-based company is adding a new
wrinkle by adding a "Little Old Lady" icon to the
racecar it sponsors in the NASCAR Busch Series. |
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Discount Tire will unveil the No. 6 Ford Fusion car
with the Roush Racing team this weekend at Phoenix
International Raceway. |
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"We're having some fun with it and trying to make it memorable,"
said Rob Wise, Discount vice president of marketing. |
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A new ad featuring a new granny is also planned. The commercial was
shot this week at a Discount store in Goodyear with NASCAR drivers
David Ragan, Greg Biffle and Carl Edwards. |
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The new commercial includes a spinoff of an old Coca-Cola commercial
in which a young football fan gets a football jersey from his hero,
former Pittsburgh Steelers player "Mean" Joe Greene. |
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Discount, which has over $2 billion in annual sales, plans to begin
broadcasting the new commercial in May. The original tire ad is the
longest continuously running TV ad. |
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